Matrix Announces Media & Communications Group Transaction Closing
RICHMOND, VA – August 12, 2015 – Matrix Capital Markets Group, Inc. (“Matrix”) is pleased to announce that AllOver Media, the largest alternative out-of-home advertising platform in the U.S., and a portfolio company of Audax Private Equity, has acquired certain assets of Zoom Media, the world’s largest provider of digital place based media targeting the fitness industry. Zoom Media is a portfolio company of ABS Capital Partners.
Matrix served as exclusive financial advisor to Zoom Media. The transaction was led by Michael McHugh, Head of Matrix’s Media & Communications Group. Brady Hill, Senior Analyst, also advised on the transaction.
François de Gaspé Beaubien, Chairman with Zoom Media said, “Michael McHugh and Matrix were instrumental in finding a home for our former Social and Family networks. We were able to take the proceeds from the sale and re-invest in our expanding global fitness network. As the purchaser, AllOver Media was able to bolster their core offerings.”