Situation
Flowers Sent Today is one of the country’s largest providers of flowers and floral arrangements to consumers nationwide. The Company is the largest advertiser of floral services in the Yellow Pages Directories in the U.S. and is also a significant order gatherer through internet advertising.

Objective
Management wanted to receive a partial liquidity event for certain shareholders, reallocate equity among remaining shareholders, upgrade its lender and identify an outside investor that would provide growth capital for new initiatives and acquisitions.

Solution
Matrix contacted private equity, mezzanine and senior debt providers in an attempt to outline the best capital selection for the Company without providing personal guarantees and without diluting ownership too severely.

Multiple management presentations were conducted. Ultimately, mezzanine and senior debt finalists were selected.

Matrix finalized the transaction and secured dividend rights for the owners despite lender concerns over increasing leverage.