Vital Plastics, Inc.

Transaction Details


Vital Plastics, Inc.


Baldwin, WI



Wolverine Capital Partners

Transaction Type:

M&A Advisory

Close Date:

Vital Plastics, Inc. (“Vital”) is a leading manufacturer of injection molded plastic parts and components for use in automotive, building products, and industrial end markets, among others.

A decade prior to Matrix’s engagement, majority owner, Terry Townsend, passed the business’ day-to-day responsibilities over time to George Hauser and thereafter to Matt Fish, both of whom formed the rest of the Company’s ownership group.

Matrix was retained by Vital’s ownership group to initiate a sale process to provide Mr. Townsend and Mr. Hauser with a full liquidity event as they looked to retire in the near future, while simultaneously providing Mr. Fish an opportunity to maximize his within the Company alongside a new financial partner.

Management also sought partnership that would provide the Company with capital for continued growth while providing guidance towards process improvements and build-out of a stronger sales force.

Matrix presented Vital’s growing end market base and cutting-edge reporting and technological capabilities to a broad universe of financial and strategic buyers, highlighting both the Company’s ability to outperform its competitors and its strong growth trajectory.

Successfully negotiated with an independent private equity group to acquire the business and enter into long-term related-party real estate leases, providing Mr. Townsend with a full liquidity event. Mr. Hauser and Mr. Fish also received meaningful liquidity, with Mr. Fish taking on a more significant leadership position in the go-forward enterprise.

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