Situation
Big Mike’s Gas N Go, LLC (“Big Mike’s” or “Company”) was founded in 2008 when Mike Schueler, President and CEO of The Schueler Group, a leading real estate development and construction firm, purchased his first two convenience stores in Troy and Tipp City, Ohio.

With a background in commercial development and a keen eye for strategic real estate, Mike Schueler leveraged his development expertise to build a high-performing chain of stores that focused on exceptional customer service.

Over time, Mike Schueler built one of the more successful niche convenience retail companies in southwest Ohio through a strong commitment to friendly staff, an expansive retail offering, and clean, modern stores.

After engaging Matrix to perform periodic strategic market valuation updates over a three-year period, Mike Schueler decided to exit the industry to focus on his real estate development and construction firm.

Objective
To customize, execute, and complete a confidential sale process that would allow the shareholders of Big Mike’s to realize maximum after-tax value from the sale of the Company.

Solution
Matrix provided merger and acquisition advisory services to Big Mike’s, which included valuation advisory, marketing of the business through a confidential, structured sale process, and negotiation of the transaction.

Multiple competitive offers were received for the Company, and Good Oil Company, Inc. (“Good Oil”) was ultimately selected as the acquirer.

Matrix assisted in the negotiation of the purchase agreement and coordinated due diligence and the closing process.

The transaction with Good Oil closed in April 2025.